The pandemic has sped up digital transformation significantly, enhancing sales and marketing technologies for improved efficiency. Amid discussions of AI, chatbots, and intent data, marketers must remember that their data reflects real humans. People now crave a more personal, authentic approach—business-to-human (B2H) marketing. B2H focuses on creating a personalized customer experience that is authentic and empathetic, adding value at each touchpoint. Here are some key points to make your digital marketing more human.