Who is MCe?
Profile Overview
Scott Muster, CDMP/ABMS, is an accomplished marketing consultant and brand strategist with extensive experience in B2B digital marketing, industrial branding, and energy sector communications.
Scott is also ISO Certified for conducting internal and external audits. Energy Link was approved for ISO Certification 45 days after initiating the process.
Scott specializes in data-driven marketing, digital campaign optimization, and the development of high-impact content that drives measurable business results. He is recognized for his ability to translate complex technical offerings into clear, compelling messaging, engaging target audiences from field techs to C-suite decision-makers.
Post-COVID, Scott has worked closely with:
- Waukesha-Pearce Industries (WPI) is one of North America’s leading providers of construction machinery, industrial
engines, and energy systems. - Energy Link Industrial Services, Certified Ariel Packager, preventive maintenance champion, and H2Now advocate, located in California.
The formal name is …
Marketing Communication with Expression.
Scott Muster, CMO MCe. Quote: I help companies in the energy and industrial world speak with impact…
For me, communication has always been about more than just getting a message across — it’s about creating a connection.
That’s why I developed Xpression, a brand that reflects how I approach every project. Xpression is about bringing ideas to life in a way that not only communicates but also evokes a feeling. You’ll see it in my logo — the stylized “e” is a small but powerful reminder of what drives my work.
Whether I’m building a brand, developing print pieces, creating video, or designing a website, I’m always asking the same question: How will this make someone feel? Because when communication resonates on an emotional level, it becomes more than marketing — it becomes memorable, meaningful, and lasting.