What can you do with AI technology?
Where Companies First Turned to AI
Back in 2020, the most common applications of AI focused on:
- Cost-cutting and efficiency — helping employees do more with less.
- Remote work support — streamlining communication and workflows.
- Process automation — eliminating repetitive tasks.
These are still valuable use cases. But the real breakthroughs have emerged in areas where AI delivers
strategic differentiation, not just incremental savings.
AI in 2025: From Cost-Cutting to Competitive Advantage
In the past five years, artificial intelligence has moved from a niche tool for efficiency into the very center of how companies think about growth, resilience, and customer engagement. The pandemic accelerated adoption, and now organizations across every sector are being measured not just by what they deliver, but by how intelligently they operate.
AI is no longer about experimenting with automation—it’s about aligning AI-driven insights with business models and customer expectations. Companies are under pressure from customers, employees, and stakeholders to demonstrate relevance, responsibility, and results. The spotlight is brighter than ever, and the stakes are higher.