Case Study: Energy Link
Energy Link Industrial Services
Committed to helping Energy Link—and clients like them—stand out in a competitive landscape by pairing industry insight with digital marketing mastery.
- Industry Expertise: In-depth knowledge of energy, oil & gas, construction, and industrial service markets.
- Proven Results: Demonstrated ability to improve brand visibility, drive quality leads, and accelerate growth for complex, technical offerings.
- Strategic Perspective: Trusted advisor to management—balancing creative vision with data-driven execution and budget efficiency.
Service Partnerships
…his ability to see beyond the general scope of the project creates an atmosphere much like a think tank. He challenges one to think; to imagine; to wonder.
Online Assets
Energy Link1 Web Site
Guided the strategy, content, and messaging to clearly articulate Energy Link’s diverse offerings—including compressor packaging, preventive maintenance, equipment reliability, and specialized industrial services—creating a professional and intuitive user experience.
H2Now Cluster Initiative Website
Led the development and positioning of Energy Link’s innovative cluster business model, focusing on hydrogen infrastructure, refueling solutions, and collaborative partnerships to address the emerging heavy-haul hydrogen market.
Used and Surplus Oil Field Equipment & Rental Site
Crafted key messaging to emphasize ease and alleviate the stress of selling/buying used and surplus oil & gas equipment by providing our consignees with the best available offers in the buyer’s market. With a sophisticated database as its backbone, this site effectively highlights Energy Link’s strengths in used-equipment sourcing, quick turnarounds, and tailored solutions for oilfield operators.
Strategic Developments
H2Now Hydrogen Cluster
- Conceptualized and launched the cluster partnership strategy, uniting industry leaders (RPT Alliance, WPI, TTS, and Ariel Compression) to advance heavy-haul and mass transit hydrogen infrastructure.
- Developed strategic communication and market positioning initiatives to build awareness and authority for the H2Now Cluster in the hydrogen ecosystem.
Sacramento Regional Transit (SacRT) Hydrogen RFI
- Authored persuasive and technically robust responses for SacRT’s Hydrogen Bus Refueling Infrastructure project.
- Clearly outlined Energy Link’s unique value, focusing on reliability, preventive maintenance, and O&M excellence, significantly enhancing credibility and differentiation (70+ pages of technical and qualifications content).
ISO 9001:2015 Certification
- Enhanced Energy Link’s quality management and risk mitigation strategies through clear, accessible documentation supporting ISO recertification. The key to our success is fostering engagement with the process owners.
- ISO 9001 2025 Audit Transcript Excerpt – Ray Miller, President of Energy Link: “At Energy Link, pursuing ISO 9001 certification was about more than meeting a standard — it was about aligning our growing team around a shared vision. Now in our third year of certification, ISO has given us the structure to ensure consistency, clarity, and accountability across the company. It has become the foundation of how we deliver quality, communicate expectations, and drive operational excellence for our customers every day.
Digital Content, Print, & Video
- Produced engaging digital narratives, sales catalogs, case studies, and safety documentation, clearly communicating Energy Link’s commitment to safety, reliability, and technical excellence.
- Leveraged authoritative yet approachable content strategies that enhanced audience engagement and brand positioning in the hydrogen and energy industries.
Strategic Marketing & Outreach Campaigns
- Executed highly effective marketing campaigns utilizing direct mail, LinkedIn, email, and targeted landing pages to promote products like aftermarket Caterpillar engine parts and Energy Link’s preventive maintenance services.
- Crafted authoritative messaging, emphasizing reliability, efficiency, and long-term value for targeted B2B industrial audiences.
Proven Results
Demonstrated ability to improve brand visibility, drive quality leads, and accelerate growth for complex, technical offerings.