Capabilities

Strategy Performance

  • Market Research – External and Internal
  • Technology and Innovation Culture
  • New Product Development
  • Change Management
  • Strategic Planning

INDUSTRIAL APPLICATION EXPERIENCE

  • Engines
  • Compression
  • Energy
  • Manufacturing
  • Parts Distribution and Online Sales
  • Gas Turbines
  • Controls
  • Water
  • Infrastructure

Marketing Performance

  • Branding – Research-led Logo Creation & Strategic Messaging
  • Content Creation: Copywriting//Photography/Video (Long & Short Form)
  • Data Analytics Analysis/Keyword Optimization
  • Marketing Tools and Online Assets
  • Traditional & LinkedIn Advertising
  • Account-Based Marketing (ABM)
  • MarTech Optimization

Sales Performance

  • CRM Tools
  • Recruitment
  • Sales Training
  • Process Mapping
  • Channel Partner Development

EQUIPMENT MANUFACTURING

Scott Muster is a very creative, logical person regarding branding, messaging, and marketing. This is a unique combination of traits that has yielded significant value to me over the past 15+ years.

Michael Griffis

President, Water Solutions, Inc.

Industry Expertise

In-depth knowledge of energy, oil & gas, construction, and industrial service markets.