Capabilities
Strategy Performance
- Market Research – External and Internal
- Technology and Innovation Culture
- New Product Development
- Change Management
- Strategic Planning
INDUSTRIAL APPLICATION EXPERIENCE
- Engines
- Compression
- Energy
- Manufacturing
- Parts Distribution and Online Sales
- Gas Turbines
- Controls
- Water
- Infrastructure
Marketing Performance
- Branding – Research-led Logo Creation & Strategic Messaging
- Content Creation: Copywriting//Photography/Video (Long & Short Form)
- Data Analytics Analysis/Keyword Optimization
- Marketing Tools and Online Assets
- Traditional & LinkedIn Advertising
- Account-Based Marketing (ABM)
- MarTech Optimization
Sales Performance
- CRM Tools
- Recruitment
- Sales Training
- Process Mapping
- Channel Partner Development
EQUIPMENT MANUFACTURING
Scott Muster is a very creative, logical person regarding branding, messaging, and marketing. This is a unique combination of traits that has yielded significant value to me over the past 15+ years.
Industry Expertise
In-depth knowledge of energy, oil & gas, construction, and industrial service markets.
