Case Study: WPI
Waukesha Pearce Industries (WPI)
Committed to helping WPI—and clients like them—stand out in a competitive landscape by pairing industry insight with digital marketing mastery.
- Industry Expertise: In-depth knowledge of energy, oil & gas, construction, and industrial service markets.
- Proven Results: Demonstrated ability to improve brand visibility, drive quality leads, and accelerate growth for complex, technical offerings.
- Strategic Perspective: Trusted advisor to management—balancing creative vision with data-driven execution and budget efficiency.
I am confident that any organization seeking expert marketing consultancy will find Scott at MCe Performance to be an outstanding partner.
Brand Strategy & Positioning
- Developed and refined WPI’s messaging pillars, emphasizing expertise, systems integration, lifecycle support, and regional strength for both the Construction Machinery and Energy Systems
divisions. - Helped prepare content (Compression Cornerstone) and advertising
Brand Strategy & Positioning
Designed and executed integrated campaigns around major initiatives, including the WPI Energy Infrastructure Map (a 3D animated walkthrough of WPI’s offerings from extraction to the end user), Waukesha Engine Lifecycle Advantage, and high-visibility launches for new sub-brands and landing pages via national compression and power publications.
Digital Transformation by Design
WPI.com is the online hub for Waukesha-Pearce Industries, a leader in engines, power generation, and compression solutions.
The site connects customers with expert services, OEM parts, and turnkey systems designed to optimize performance in energy, industrial, and power applications. From technical resources to customer support, WPI.com serves as a trusted platform for accessing the knowledge, products, and capabilities that have defined WPI for more than a century.
Digital Transformation via Analytics & Reporting
- Led multi-year keyword and engagement optimization, SEO audits, and Google/LinkedIn ad campaigns—boosting organic visibility and qualified lead generation across WPI’s digital properties.
- Delivered ongoing analysis of website, SEO, and advertising performance—translating analytics into actionable recommendations. Give your data a Voice.
From October of 2023 to May of 2025, the WPI website has shown the following growth.
Individual page views are up 38.6% over the period from 16,904 to 23,433.
%
Web sessions have increased 76.6% from 8,559 to 15,257.
%
Unique users have more than doubled, going from 5,713 to 11,640.
%
Content Development
Produced web copy, landing pages, case studies, video storyboards for both long and short productions, and sales collateral for flagship offerings, including Waukesha engines, PowerHouse prime/standby generators, and custom infrastructure solutions.
Videos
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Campaign Planning
Designed and executed integrated campaigns around major initiatives, including the WPI Energy Infrastructure Map (a 3D animated walkthrough of WPI’s offerings from extraction to the end user), Waukesha Engine Lifecycle Advantage, and high-visibility launches for new sub-brands and landing pages via national compression and power publications.
Market and Competitor Analysis
Conducted extensive market research, including:
- Controls Market For Waukesha Engines
- Advanced Control Systems Comparison
- Website Performance Data Analysis
Innovation & Modernization
Introduced new approaches to digital engagement, including chatbot pilots, interactive tools, and LinkedIn Marketing to position WPI as a technology-forward leader.
Proven Results
Demonstrated ability to improve brand visibility, drive quality leads, and accelerate growth for complex, technical offerings.