Webinars have been hyped for years as one of the most powerful tools in digital marketing—promising high engagement, measurable ROI, and a cost-effective alternative to in-person events. But are they truly delivering on those promises in 2025?

Many small and mid-sized industrial companies, including me, are wondering: do the benefits outweigh the investment?

Let’s look past the buzz and explore what the numbers really say about webinars—their costs, their impact, and whether they’re still worth it for companies trying to compete in today’s industrial marketplace.