LinkedIn has become the most powerful platform for B2B marketing — but leveraging it effectively requires more than posting content and hoping the right audience sees it. In the industrial sector, where decisions are complex and buying cycles are long, LinkedIn provides an unmatched opportunity to engage directly with the executives, engineers, and procurement leaders who influence and make purchasing decisions.

This guide outlines what every industrial B2B company should know about LinkedIn marketing — from building the right audience to structuring campaigns that convert.