How We Can Help You Grow
Sales Performance
MarTech Stack Optimization
MarTech Stack Optimization
Sales numbers are the ultimate measure, but they’re not the only way to evaluate your sales team's success. If you’re trying to identify which salespeople on your team are the top performers and which ones might need to make a career change, it’s essential to know how to look beyond the numbers and develop a more nuanced way to evaluate a sales reps’ performance. We analyze your organization's sales talent and help you define sales processes to optimize performance to close more deals.
“The traditional sales models and the role of the chief sales officer has changed forever.”
Most companies have not adopted an agile selling model. In some cases, this is due to CSOs’ reluctance to let go of the traditional selling approaches they have developed over the years; in others because they simply don’t know where to invest or how to grow sales at speed.
MarTech Stack Optimization
MarTech Stack Optimization
MarTech Stack Optimization
One of the biggest challenges today is optimizing the Marketing Technology Stack. The digital transformation of marketing and sales has been supercharged in this hyper-competitive landscape and COVID. The Marketing Technology roadmap is very congested with many new platforms and software: G2, Intentsify, Metadata.io, Rollworks, Hubspot, Salesforce, Terminus, Sprnklr, DemandBase, Sharpspring, SpyFu, Bombora, to name just a few. Creating a best-in-class Marketing Technology stack is a challenge.
A custom table is created and organized with rows of the MarTech Function, and columns of the various channels. This will help develop a marketing technology audit of the various technologies, tools, and marketing actions in the customer sales/marketing journey.
Creating a state-of-the-art technology stack involves five decision criteria:
Ease of Use, Cost/ROI, Application, Integration, and Vendor Support.
The table is also useful in determining responsibilities for the marketing team personnel.
Grow With Purpose
Marketing/Branding Optimization
Marketing/Branding Optimization
Marketing/Branding Optimization
There is widespread acceptance that brands play an important role in generating and sustaining both the financial performance of businesses as well as increasing shareholder value. Studies have concluded that, on average, brands account for more than one-third of shareholder value.
Assuming this is true, shareholder value can be defined as the value delivered to shareholders because of management's ability to grow earnings, share price, and brand equity.
Marketing material including online assets needs to be developed with the goal of impassioning the sales team. If they are excited about the messages, their excitement will transfer to the target audience and lead to sales. Digital is at the core of everything today, it is having a profound effect on marketing. The ramifications for the business of marketing, the people who practice it, and the organizations that rely on it are huge.
Strategy
Marketing/Branding Optimization
Marketing/Branding Optimization
Growth is never by mere chance; it is the result of the right mix of talent, resources, and a willingness for change. Are you ready?
Changes in Communication Channels
Internal communication has become more prominent as corporate leaders come under more intense pressure to maintain or improve employee engagement (read as improved service delivery). However, this will only happen if internal communicators place more value on the employee voice and stop the one-way dialogue.
The Pace of Change Continues to Accelerate
Because the pace of change in business is so much faster than it used to be, one of the more outstanding characteristics of companies that become and stay successful is that they have the ability to react quickly. Business agility means being able to predict, adapt to, and be proactive with respect to change and the inherent risks that come with moving quickly.
Management
Marketing/Branding Optimization
Management
Internal communication aims to enlighten everyone in the company to understand the corporate plans and objectives, enabling them to achieve a higher level of brand awareness that satisfies their functional, emotional, and social objectives.
1. Train managers to act as communicators as well as spreading authentic content instead of polished messages.
2. Separate hard facts from comments - brand the truth.
3. Replace text with videos.
4. Ensure that the company’s external and internal messages are working in synergy. Put as much focus on employee understanding of strategic business directions and decisions on external communication initiatives.
5. Support organizational change and restructuring.
6. Communications need to be authentic and engaging; people are more cynical or worried.
7. Minimize the use of email and print as an internal communications channel.
Emphasize the use of online communities for internal dialogues through SharePoint and various social media tools, such as blogs and webcasts.
Site Content
Detail your services
Display real testimonials
Announce coming events
If customers can’t find it, it doesn’t exist. Clearly list and describe the services you offer. Also, be sure to showcase a premium service.
Announce coming events
Display real testimonials
Announce coming events
Having a big sale, on-site celebrity, or other event? Be sure to announce it so everybody knows and gets excited about it.
Display real testimonials
Display real testimonials
Display real testimonials
Are your customers raving about you on social media? Share their great stories to help turn potential customers into loyal ones.
Promote current deals
Promote current deals
Display real testimonials
Running a holiday sale or weekly special? Definitely promote it here to get customers excited about getting a sweet deal.
Share the big news
Promote current deals
Share the big news
Have you opened a new location, redesigned your shop, or added a new product or service? Don't keep it to yourself, let folks know.
Display their FAQs
Promote current deals
Share the big news
Customers have questions, you have answers. Display the most frequently asked questions, so everybody benefits.