Fractional CMO

Marketing Performance Guidance and Advisory

Often in a small and growing business, marketing initiatives lack a cohesive, integrated plan. The marketing is often driven by someone who is not solely focused on marketing or executives who have a company to run.

A dedicated person guiding the marketing strategy at a high level will make a huge difference. A fractional CMO will improve forecasting sales and marketing costs, create a workable plan, manage marketing staff, determine KPIs and the ROI, etc.

Marketing Efficiency

There is no long-term commitment to a Fractional CMO, and they are considerably cheaper than a full-time CMO. According to Glassdoor, the average CMO makes $174,371 annually. Add in the associated expenses of full-time employment, and you have a rather significant investment. A fractional CMO can be hired as required for as many or as few hours as the company needs. MCe Performance price is between $125-$150 an hour. 

Advances in sales enablement and marketing technology are revolutionizing sales and marketing, making them far more potent and efficient. The cost of investing in the new MarTech can be daunting. For some companies, the price may not be justifiable. However, companies with the leadership required for a thoughtful approach to optimizing the available data and determining which MarTech tools to invest in will often find a double-digit return on their investment.

More Flexibility 

Flexibility is a mandate in the post-pandemic era. Contracting an on-demand Fractional CMO allows management to use the marketing resources when and how they need them most. And, if a fractional CMO isn’t working out, it is much easier to move on to someone else. 

New Beginnings 

The pandemic has upended the sales and marketing playbook, challenging traditional customer relationships and how to build brands. The time is now to start fresh and rethink everything.

A fractional CMO will bring a unique perspective to your organization. They have the opportunity to evaluate your marketing with respect to our post-pandemic world and bring fresh ideas to the table. 

Conclusion

For many companies, 2021 is potential a high-growth year. Take advantage of the situation by optimizing your marketing resources, get access to high-level guidance, develop more financial and organizational flexibility, and contract a fresh set of eyes on your marketing program. Hire a fractional CMO for 2021. Contract MCe Performance today.